The following email guide is from Danny Rubin’s new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.

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You had a conversation with an employer at a job fair. Terrific. Now what?

The same day or the following morning, keep the dialogue going.

Subject line: Follow up, [your first and last name] from the [name of job fair]

Hi ______,

It was great to meet you earlier today at the [name of job fair]. After we spoke, I did more research on [name of company]. I find the work you do interesting, particularly [one or two projects listed on the website; for instance, “your data analytics project for the military. That must be inspiring work at such a critical time for our country”].

NOTE: Don’t launch into a request for a follow-up conversation. Show you care about the company first.

I have attached my resume to this email so you have an online copy. Please let me know if we can talk again. I want to learn more about the company and how I can be an asset to your team. As I mentioned yesterday, [remind the person about your expertise or specialty if you have one; for

instance, “I have three years of experience building landing pages and tracking sales data for a national retailer”].

Thanks again, and I hope to hear from you.

– Your first name

Email signature

Deeper Insight

A recruiter could meet hundreds of people at a job fair. How many will send an email once the fair is over? A small number.

Moreover, you studied up on the company after the initial conversation and referenced a recent project. At the end, you also remind the person why your skill set matches what the company may need.

With every layer of detail, the email becomes more valuable.

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Danny Rubin is a communications expert and author of the new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn. For more of Danny’s insights and sample chapters from the book, visit his blog, News To Live By, which highlights the career advice in the latest headlines. Follow him on Twitter @DannyHRubin.

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