A book that provides proven methods and techniques to turn heads, be memorable, and become the anomaly!
Most people market themselves wrong. And wonder why they can’t get results.
If you want to be noticed, you have to set yourself apart and be memorable. You can’t do what everyone else in your industry is doing and expect different results. You have to be the anomaly.
Anomalies are memorable. You don’t forget an anomaly because they’re different and they stick in your head.
There are millions of people fighting for attention online. Digital marketers, small business owners, internet personalities, and more. If you want to stand out from the crowd either online or in person, you have to differentiate yourself.
The two things missing from most brands are confidence and strategy.
Confidence. The confidence to ask for business, to get in front of people, to take a risk. Confidence is the most important part of marketing. It’s the heartbeat of your brand. If you don’t have confidence, you’re setting yourself up for failure.
Strategy. Having a plan in place can make all the difference. I don’t mean having a business plan. I mean knowing what steps you need to take to get in front of people, and ultimately have them do what you want them to do. Whether that’s subscribe to your YouTube channel, follow your account on Instagram, or buy your product or service. There’s no such thing as a one-step business. You can’t expect to just sell something and that be the only step in the process. You should have 7-12 interactions with a prospect during the sales process. The sales process doesn’t end at the sale either. You should be maintaining relationships for the lifetime of your customer.
I wrote Anomaly to help people grasp those two ideas.
ESTIMATED DELIVERY: Jan 2019