Stop me if you seen this before. Facebook notifies you with a new post, it’s from a user of a group you are a part of and the individual posts a sale about their product on the ‘educational’ Facebook group you are involved with. Does it annoy you? Probably along with everyone else in the group. And how often do these post even receive a single like?

You may be asking yourself, but why can’t I post like everyone else or I do see some people’s post get good results. Guess what you aren’t them. You are new to the group, you may be unknown and you need to build up credibility first before you can post and see instant traction.

What can you do to leverage Facebook Groups and how can you not be the annoying one?

5 Easy Steps to Winning New Business Through Facebook Groups

These seven steps do involve a time commitment, but if done with care you can create lifelong relationships and business exposure. 

1. Find Target Group

Search for existing groups with active members.

In the search bar type the type of group you are looking for. Once you sift through and see which ones are a good fit for you, simply join. Some are automatic and some need clearance. Many of these groups are very specific in what they allow. If there is a reference check, be sure to not lie and be associated with what the group is looking for. If not, you will likely be booted and leave a bad taste in the group.

If you are looking for a localized version of your group, be sure to look for such group. If you are looking for national or global groups, focus on the non-local versions. 

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To see if a group is large or active, simply click on the group if it’s open and look for the membership unit. You can also see the number of members in the description. 

2. Introduce yourself. Answer questions. Ask questions.

You are new, say hello and let the group know you are ready to help. Seed the tip jar by asking an initial question. Do not promote your business as all! 

3. Individually reach out to every person in the group and try to help them.

By joining this group you have assumed that this is a market that you are looking to expand on. Instead of posting some random annoying post, see who is active on the group and reach out to them individually. Simple message them and congratulate them on the work they have been doing. 

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Yes, I know this is a lot of work. So is business. Do you want curated customers or do you want to be the annoying one?

Now you can post those content posts because you have real life data with their experiences. Only post the content in the correct groups.

4. Take their questions and create content posts around them.

The first people you should engage with are the ones that get the most traction or are the influencers in the group. They likely have been posting about their questions or content. The goal here is to piggy back their ‘fame’ and leverage it into yours. Help them, become friends and then create content and additional posts using their questions. By doing this you are using another authority in the group as your Michael Jordan or Steve Jobs and people will flock to them. The group will also likely engage more because of their influence. 

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You can create this content in many forms; blog posts, videos, image posts and how-to’s.

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You can also get creative and post something that many folks may have seen in other mediums but to your group to draw up attention. 

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Don’t post content on a group that you haven’t interacted with.

5. Help Them Find New Customers or Answer Their Questions

When someone is looking for help, help them! If they are looking for an introduction and you have it (or even if you don’t, find it) tag the person or email introduce. This is a huge win in business. Whenever you can help someone, you have made their lives easier. 
Rinse and repeat.

Are you having trouble finding the right Facebook group, let me help!


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