Please tell me you have seen this video. Let’s break it down, its 18 seconds long, has over 40 million hits and has millions of others talking about liking turtles. Seriously? I think this is great and watch it from time to time, (or once a month!) but what makes it great is that this reporter is how some of you talk to your customers. And the answer Zombie Jonathan gives is exactly what your company gets in return, a joke. Or really, nothing!

You have a website, a blog or a company and you are trying to increase sales. Duh! Isn’t everyone. Are you talking to your customers correctly? Are you even talking to them at all?

I had a 15 meeting meeting with The Fit Petite to increase readers, subscribers and sales. These are the notes they took and! in two short weeks, they were able to setup four new vendors and more followers using examples on what I have used with some of my startups and events.

1. Determine the audience you are targeting. For example, The Fit Petite – demographic is more than likely female, 18-40 interested in fitness and fashion.
2. Market your post to that demo
3. Don’t be everything to everyone, focus on the topics and interests you enjoy and are good at, then capitalize your blog posts as such
4. Have the same look on website, email, and Facebook page. Include the logo to become branded.
5. Ask people for their email. Have an email database and do regular follow ups, for example a weekly recap of hot posts or events
6. When corresponding with vendors, ask for what you want. For example, ask for product/payment in exchange for blog posts. Your time and talents are just as valuable as their product/services and you should treat them as such.
7. Ask for help! Build relationships with people that can help you. Use your own business/personal network and ask for services from people. Such as web developers, programers, product testers.
8. Ask people to repost and ask people to refer you
9. Post regularly and post to forums/boards/groups with common interests in your site.
10. State your purpose on your site/post
11. use your own networks of Linked in , Facebook, etc
12. Use video
13. Attend events/host events

You must talk to your specific customers not the broad general public.

Homework:

Go watch the commercials during Wheel Of Fortune and tell me if you are talking to your customers (or potential customers) wrong.

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