Bob Burg :: The Go-Giver :: 088
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release, it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. https://thegogiver.com/
In this episode:
Do not assume you know what people are looking for
Do not solely focus on broadcasting, also focus on engagement
Discover what someone needs
Focus on providing value
Check out Bob’s newest book The Go-Giver Influencer: https://thegogiver.com/the-go-giver-influencer/
Did you hear the news? I got a book deal with a New York Publishing House. The book is called, Anomaly: How To Finally Stand Out From The Crowd. If you want the best deals and early access head to our Kickstarter campaign and grab a level: https://www.kickstarter.com/projects/zackmiller/anomaly-how-to-finally-standout-from-the-crowd/
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